Mark Richards Independent Digital Specialist

Your one-person marketing team.

Strategy meets creativity. Systems create efficiency.

I bring digital marketing, website development, content creation, social media and AI-assisted workflows together, so the moving parts of your digital presence can work in a more coordinated way.

Explore the services
Practical support // connected disciplines

Four ways to move your digital work forward.

Each engagement starts with your goals and context. The right mix of planning, creative work and implementation depends on what you need.

01

Digital Marketing

Build a clearer direction for how your brand shows up online, with planning that connects your message, content and channels.

  • Digital marketing strategy and planning
  • Brand development and positioning
  • Campaign planning and coordination
  • Digital presence and content alignment

The work can bring priorities into focus, create a more consistent presence and give campaigns a practical structure, without promising a particular business result.

02

Website Development & SEO

Create and improve websites that are easier to navigate, understand and use across screen sizes.

  • Website development and improvements
  • Page structure, usability and responsive design
  • On-page SEO
  • Metadata and search presentation
  • Content organisation and internal linking

A considered site structure helps people find relevant information and makes each page’s purpose clearer to visitors and search engines.

03

Digital Content & Social Media

Plan and shape useful, distinctive content that carries a coherent story across digital channels.

  • Digital content planning and creation
  • Visual storytelling and creative direction
  • Video and social media content
  • Repurposing content for different platforms
  • Coordinating creative assets and publishing

A joined-up content approach can make better use of creative assets and keep publishing aligned with your broader message.

04

AI Workflows & Automation

Use AI thoughtfully as part of manageable creative processes, with human direction and review where they matter.

  • AI-assisted content-production workflows
  • Repeatable production pipelines
  • Workflow and process improvement
  • Practical automation opportunities
  • Integrating tools into manageable creative processes

The aim is to identify useful ways to reduce repetitive effort and make production more consistent. Not every workflow is suitable for full automation, and the approach depends on the tools and work involved.

Selected work // The Red Pill Poet Nexus

Creative work, built across realms.

The Nexus brings writing, music, film, art and reflective storytelling together in one connected portfolio.

One coordinated workflow

Less handoff between the idea and the work.

When strategy, websites, content and social media are considered together, decisions can carry through from the original message to the way it is presented and shared. Bringing these disciplines into one coordinated workflow can make priorities clearer, keep creative assets aligned and reveal practical opportunities to simplify repeatable tasks.

It is a joined-up way of working, not a promise that every task can or should be automated.

Double-sided business card for Mark Richards, Independent Digital Specialist.
Start a conversation

Have a project in mind?

Tell me what you’re working on and where you’d like a hand.

Discuss a Project
Mark RichardsIndependent Digital Specialistmarkrichards.digital@gmail.comtheredpillpoetnexus.pages.dev